Best‑in‑Class Growth for Ambitious Brands
Full‑Funnel Digital Marketing & PR That Moves the Needle.
EVK Marketing & Public Relations helps ambitious brands grow through data-driven storytelling, performance marketing, and high-converting web experiences. From SEO and content marketing to paid media, public relations, and website design & development, our integrated approach turns visibility into sustainable growth.
90‑day quick wins plan
Data‑safe, privacy‑first
+312%
Earned Media (avg. 6 mo)
5.8x
ROAS (avg. 6 mo)
+146%
Organic Traffic (avg. 6 mo)
+220%
Leads (avg. 6 mo)
“EVK rebuilt our digital foundation—aligning PR, digital marketing, and web strategy into one growth engine. The results speak for themselves.”
CMO, Travel & Hospitality Brand
Verified Client
What We Do
Integrated Marketing, PR & Web Development for Measurable Growth
Strategy first, channel‑integrated. We orchestrate performance marketing, PR, content, and web design into one connected growth engine, bridging brand storytelling with the systems that scale it.
Performance Marketing
Full-funnel digital campaigns that turn attention into measurable growth.
- Email marketing & automation
- Programmatic display & retargeting
- Attribution modeling & performance analytics
- Conversion rate optimization & landing page testing
Public Relations
Earned media and strategic storytelling that build trust and authority.
- Narrative development & thought leadership
- Proactive media outreach & press office
- Awards & speaking programs
- Crisis & reputation management
SEO & Content Marketing
Own the demand curve, create visibility, and rank where it matters.
- Keyword & topic strategy
- On-page & technical SEO
- Editorial calendars & conversion copywriting
- Digital PR & link building
Web Design & Development
Build fast, beautiful, high-converting digital experiences.
- UX/UI strategy & site architecture
- Webflow, WordPress & custom development
- Core Web Vitals optimization
- Ongoing CRO & analytics integration
Brand & Creative Strategy
Clarify your story, strengthen your identity, and design for consistency.
- Brand positioning & messaging frameworks
- Visual identity & design systems
- Sales enablement materials
- Creative production oversight
Analytics & Optimization
Dashboards, insights, and discipline to scale intelligently.
- KPI frameworks & OKR modeling
- GA4 & tagging governance
- Marketing mix modeling
- Experimentation & reporting cadence
Selected Work
Results That Speak for Themselves
Examples of how our integrated marketing, PR, and web development services drive awareness, engagement, and measurable growth for ambitious brands.
Case Study
Expanding Off-Season Travel Demand
Integrated Marketing Campaign | Hospitality Client
Unified digital marketing, SEO, PR, and web design to elevate a modern resort’s visibility—securing high-value media coverage and driving direct bookings across key markets.
+188%
Organic Sessions
+320%
Linking Domains
+41%
Bookings YoY
+36%
Press Features
Case Study
High-Impact Media Coverage
Destination Marketing Campaign | European Tourism Board
Promoted a Mediterranean destination to U.S. travelers through strategic pitching and hosted media experiences—securing top-tier coverage and measurable awareness gains across global travel outlets.
298 M
Audience Reach
$1.2 M
Publicity Value
+47%
Brand Lift
12:1
Earned Media ROI
Our Approach
From Story to Scale: A Proven Operating System
Our approach blends strategy, creativity, and performance discipline. A collaborative, data-driven framework that connects business goals to channel execution, ensuring every tactic ladders up to measurable growth.
Discover
Immerse, analyze, and align. We begin with workshops, stakeholder interviews, and data audits to uncover insights that shape direction.
- Goals & KPI modeling
- Audience research & mapping
- Analytics & tech readiness assessment
Design
Translate insight into strategy. We build the roadmap, channel mix, and testing plan that bridge your story to measurable outcomes.
- 90-day quick wins plan
- 12-month channel roadmap
- Content & campaign calendar
Deliver
Execute with precision and agility. Our team runs integrated campaigns across paid, owned, & earned media, testing, optimizing, and iterating along the way.
- Sprint-based campaign cycles
- Creative development & iteration
- PR & partnership activation
Optimize
Learn, scale, and refine. We embed continuous improvement into every engagement—transforming insights into next-stage growth.
- Weekly performance scorecards
- Marketing mix modeling & experiments
- Quarterly planning & strategy resets
Who We Are
A Senior Team Powering Global Brands Through Digital Strategy
United by curiosity, driven by results.
We’re strategists, marketers, publicists, and developers who’ve launched and scaled global campaigns across travel, technology, consumer, and B2B sectors. Boutique by design, we embed with your team to move fast—combining creative storytelling, technical execution, and performance analytics to drive sustainable growth.
20+ Years
Avg. Senior Experience
Global
Campaign Strategy & Delivery
Evan Karapanagiotides
Director of Digital Marketing & Growth
George Kousagiannidis
Creative Director, Content & Brand
Network of Expert Partners
Public Relations, Web Design, Content Development & Creator Collaborations
A curated network of senior specialists deployed based on project scope—ensuring flexibility, speed, and best-in-class execution across disciplines.
Client Praise
What partners say
We measure success by what our clients achieve. From strategy through execution, our collaborative, data-driven approach helps brands move faster, smarter, and with measurable impact.
EVK is the rare agency that can set strategy and actually execute across PR and performance. They made us faster and smarter.
VP of Marketing, Luxury Hospitality Brand
Our share of voice jumped within weeks. Coverage quality and conversions improved in tandem. It was exactly what we needed.
Director of Communications, Destination Brand
EVK became an extension of our team—filling strategy gaps, unifying creative, and helping us scale faster than we thought possible.
Vice President, Marketing Partnership
Insights
Strategic POVs on Growth, Marketing & Communications
Actionable insights on digital strategy, performance marketing, PR, and travel trends—designed to spark ideas and drive measurable results.
Public Relations & Growth
From Awareness to ARR: Connecting PR to Pipeline
Oct 2025
Read →
SEO
SEO for Destination Brands: A 12‑Month Roadmap
Oct 2025
Read →
Social Media
Building Creator Partnerships that Actually Convert
Sept 2025
Read →
Let’s Talk
Partner With EVK
We work with ambitious brands looking to scale through sustained strategy, creativity, and performance. Tell us about your goals, and let’s build a growth engine together.
hello@evkmarketing.com
+1 (610) 5740-4051
New York, NY · Philadelphia, PA · Thessaloniki, GR · Stuttgart, GER